Ford’s Fiesta Movement put 100 young trendsetters behind the wheels of 100 Fiestas for six months. As part of a social media initiative, they received gas and insurance, test drove and “lived” with the car, traveling as “agents” on special “missions” who then related their experiences through social media sites like Facebook and Twitter. The missions were designed to be fun, take the agents to new places and let them experience new things, like training with U.S. Navy SEALS, hiking in the mountains, spending the day shadowing a stunt driver and learning to cook, um, with bugs, all while driving the European version of the Ford Fiesta and providing feedback to Ford on the product