JioSaavn, the online music streaming service and a digital distributor of music across the world has launched a marketing campaign- 'MadeBy'. It will involve global and Indian artists to include hyper-personalization into a new brand marketing initiative. The leading musicians have curated personalized playlists in JioSaavn for the campaign.
Artists whose playlist is launched at jiosaavn official app includes Bollywood artists Arijit Singh,Darshan Raval,Sonu Nigam,Harshvardhan Kapoor,Anik Khan,Jubin Nautiyal,Arjun Vagale,Hrithik Roshan,Ankit Tiwari,Shaan,Arjun Kanungo,Amaal Malik,Bhuvan Bam,Pratik Kuhad,Ash King,Raftaar and Jasleen Royal. While playlist launched by Hollywood artists include DJ Snake, Kygo, Flo Rida, DJ Bravo, Tiesto, Armin Buuren, Ikka, Kshmir, Aqua Dominatrix, Zaeden, Nxsty, RL Grime. Each of these artists has picked songs that motivated them to start their careers or influenced their sound in one way or another. These playlists are scheduled to launch every week aimed to form a deeper relationship between artists and their fans while allowing listeners to discover fresh music.
YouTube videos for the campaign have been already launched featuring artist-curators, along with artist trivia posts, Also Instagram Story Ads, and Twitter amplification has been posted for the same. A Facebook Live video with rapper Badshah and deployed ‘Listen to Now’ ads across all top digital channels has been conducted by the platform.
Personalization is at the core of everything we do at JioSaavn, Aditya Kasyap, vice president, marketing, JioSaavn, said. "Our latest brand campaign is designed to enhance the personal connection factor that inspires us to play a particular track. The ‘Made By’ playlists indulge our curiosity and are an attempt to showcase what made top artists who they are today, their influences and their inspirations. In many ways, it is the soundtrack of our favorite artists’ lives,” he added.