The 9th edition of the WARC Prize For Asian Strategy witnessed DDB Mudra as the only gold
recipient from India. The agency won for its entry 'Project Free Period' for Stayfree. The agency
created a provocative social initiative in India to drive genuine change in the lives of marginalized
women. The agency also won Bronze for Puma'Suede Gully'.
Apart from DDB Mudra's campaign, four other winning campaigns were from India. McCann Worldgroup won Silver for 'The world's longest drive-through furniture catalogue' for Ikea and a Bronze for Bill and Melinda Gates Foundation for 'When family planning had a better plan'. Ogilvy won a Bronze for Castrol CRB's 'Truck Asana'. The entry also bagged the 'Category Disruptor Special' award. TBWA\ India's 'Blink to Speak' for NeuroGen Brain and Spine Institute also won Bronze
WARC Prize for Asian Strategy showcases Asia’s smartest marketing thinking, highlighting breakthrough ideas from across the region. This year, there were five Special Awards: Category Disruptor Award, The Early Adopter Award, The Local Hero Award, The Customer Journey Award, and The Research Excellence Award; each of which comes with a $1,000 prize. The awards were judged by a highly experienced panel of 25 agency- and client-side experts, who selected 18 winning campaigns for global and local brands. Four Gold’s, six Silvers, eight Bronzes, as well as five Special Awards have been awarded. A Grand Prix was not awarded this year as no single paper met the standard required for this top honour.
India leads with six winning campaigns followed by China with four. Pakistan and Singapore have picked up two awards each; Indonesia, Malaysia, Philippines, and Taiwan each won one award.
Commenting on the value of the Prize, jury chair, Frederique Covington said, "The biggest advantage of bringing together a collection of papers like this every year is the sheer variety that they offer strategists."