Agra, one of the most populous cities in Uttar Pradesh, is known for its Tourism, handicrafts, agriculture, and manufacturing. The main attraction for tourism in Agra is the Taj Mahal. But the delicate inlay and carving work in white marble of the Taj Mahal started getting affected by the rising air pollution levels in the city. And since Diwali, there has been a rise in the pollution which is affecting Agra's tourism – both for visibility and health reasons. Keeping this in Mind, Platinum Outdoor executed an innovative and first-of-its-kind campaign in India for Vodafone, 'Breathe The Change'. The initiative was aimed at tackling the issue of pollution in Agra.
The initiative witnessed Mobile Air Purifying Vans that had air filters and pollution monitoring devices. The mobile vans are stationed at highly polluted and prominent locations in the city, including the Taj Mahal. The on-going campaign has two vans set up using the Internet of Things (IoT) technology each equipped with two 16x5 ft. Cutting-Edge technology air filters which will reduce the number of pollutants in the air by absorbing and removing harmful particles. The Vodafone Internet of Things (IoT) SIM will collate the pollution data on a real-time basis and send real-time data to the air purifying van through a cloud platform, and share inputs about the pollution to air filter fitted mobile vans. The pollution monitoring, air-purifying vans will move around Agra city based on real-time pollution level feed to ensure the van reaches out to the most polluted locations in the city.
This one-of-its-kind campaign was flagged off by Ashish Chandra, Business Head - UP West, Vodafone Idea Limited in the presence of senior Government officials and the Commissioner of Agra
Platinum Outdoor, the CEO, Dipankar Sanyal, said, “We at Platinum Outdoor followed through multiple challenges to help the transition to a pollution-free India which is by far the best insurance for survival and well-being of current and future generations. It has been a proud moment to be part of this media first, innovative campaign for Vodafone Idea in collaboration with Agra Smart City which is one step in the direction of creating a pollution-free world and sustainable living.”