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WARC Global Advertising Trends Report


World Advertising Research Centre has released the year’s Global Advertising Trends reports. The report analysis the three main themes emerging this year. These trends are- Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by gaming and podcasts.

James McDonald, Managing Editor, WARC Data, and author of the research, says: “As 2019 draws to a close and we look ahead to 2020, for our last Global Ad Trends report of the year we have reviewed all of the data published throughout 2019 to draw out the key insights and main themes for practitioners. A bellwether for the industry at large, the report is a good starting point to help brands and agencies alike prepare for the year ahead.”

The new key media intelligence on WARC Data across regions


• Consumers: half of the consumers have boycotted a brand with different values

• Brands & Advertisers: retail brands account for half of in-app gaming ad spend

• Media & Tech: marketers are using Instagram Stories to boost e-commerce


• Consumers: over 80% of Americans are concerned about data privacy

• Brands & Advertisers: just 39% of brands integrate consumer data in their loyalty schemes

• Media & Tech: smartphone penetration tops 80% in Brazil

Asia Pacific:

• Consumers: Digital video consumption doubles in Hong Kong

• Brands & Advertisers: 76% of Southeast Asian marketers report poor customer growth

• Media & Tech: brand safety and fraud limiting programmatic in-app spend are top concerns

Europe, Middle East, and Africa:

• Consumers: 15% of consumers avoid linear TV and only stream

• Brands & Advertisers: silos are the biggest obstacle to data-driven marketing


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