The year 2019 has already been the golden year for brands experimenting with moment marketing. They cashed in on all big moments of the year on social, right from #RahulBoseBananaMoment to #chandrayaan2. Now, it's time for Christmas and New Year. Let's have a look at how they have been making Christmas merrier on social media and celebrating this joyful time of the year with creative moment marketing ideas and social media campaigns.
Christmas brand creatives this year observed a few static, few motion and a few video campaigns too.SBI Life Insurance launched a campaign under their digital property – Real Life Real Stories, narrating the story of Murugan Theruvoram, an auto-rickshaw driver and a social activist who has emerged as a real-life Santa for the elderly, homeless and orphaned.McDonalds India is going to be a #NotSoSecretSanta for the few away from home or stuck at work. Ferns N Petals & Parle-G ride the informative sleigh with DIY videos for their products. Starbucks India, Parker Pens, and Taj Hotels post some images with OCD-satisfying aesthetics. CHUK explains what an eco-friendly Christmas looks like.