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Pune Fashion Photography is an idea that was born during the Pune International Fashion Week 2011. Shubhayu, the lead photographer, was simply fueling his passion for photography during this fashion week, and then the idea of PFP hit him. Hailing from Kolkata, a culturally rich city, Shubhayu grew up with an inclination towards Arts, but with the art to capture moments through his lens – Photography. Mostly self-taught, he started photography at the age of 16 and went to opening his first studio in 2009 in Pune. Over the years, Shubhayu has become a known name in the fashion industry.