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The Indian Life Insurance industry is at a crossroads. Private players are starting to compete aggressively with LIC, new & innovative distribution structures are emerging, and tech players are starting to disrupt the traditional distribution ecosystem. The alarming decline in the number of agents is continuing. Clients are educating themselves more and making a concerted effort to acquaint themselves with products. Insurers themselves are thinking beyond bancassurance. The product mix is changing, both for LIC and private players. In such a dynamic environment, it’s vital for the collective ecosystem to stay on top of trends and become future ready.