If you are concerned about the ROI on your event advertising then Advertima should help you with their new AI-based human behaviour software. Their self-learning software uses Computer Vision, Machine-Learning and Big Data to interpret the appearance, motion, and context of people in real-time. It will also track the reach and engagement performance of screens with real-time precision.
By matching the performance data with playout schedules show if campaigns achieve the target-performance of traditional advertising exposure models, i.e., cost-per-mille (CPM). Advertima uses head poses to understand the attention of people. The software can discern 512 positions per person in real-time. Attention funnels separate Awareness from Engagement while links to data from other sources can infer Activation signals.
For more information, visit https://www.advertima.com/