Inaugurated by none other than Prime Minister Narendra Modi, India’s biggest shopping festival, Ahmedabad Shopping Festival or ASF, how it is colloquially known will bid its adieu today. With a huge manifestation of demand meets supply ASF was able to gather 5000 brands to a single platform which was visited by millions in 11 days.
With events of all the genres ranging from Arts and Crafts, Music, Comedy, dance, yoga to knowledge seminars for retailers to the glamor packed fashion show, ASF had it all for its audience to stay glued to it. Held under the banner of Vibrant Gujarat alongside Vibrant Summit 2019, not only did this attract Indians, but also foreigners to which Gujarat was a host to during the Summit.
Discounts and offers were obviously a part of this enormous extravaganza but above all it was about the lucky draws and other gift vouchers that Ahmedabadi public gambled for. Such manifestations makes us wonder if this is attempt by Gujarat government to reduce the crowd travelling from Ahmedabad to Dubai for shopping:) and if it was, it was indeed a successful attempt!