RMAI President speaks on the upcoming Flame Student's Awards

27-Sep-2017

Rural Marketing Association of India (RMAI) is a huge body for furthering the cause of rural marketing. Since its commencement in the year 2005, RMAI has been helping marketers plan and implement rural marketing activities across the country.

On the auspicious occasion of the Student Flame Awards, while having small interaction with Mr. Sanjay Kaul (President, RMAI) he shared his views on his experience at RMAI and the upcoming Student Flame Awards

What is the key objective of RMAI?

Key objective of RMAI is to promote, improve, develop and further the cause of Rural Marketing in India. RMAI continuously engages with various stakeholders like Corporate, Rural Agencies, Media, Academicians, and Influencers etc. through knowledge sharing events & activities.

You have been the president of RAMI for last 3 years, this being your 4th year, please share how RMAI student award has evolved during your tenure has? 

Flame Students Award is now a well-established property of RMAI and this is our eleventh edition. The current leadership team has enhanced the reach of these awards to over 200 B-Schools. With each passing year, there is an increased participation, we see traction both in a number of participating B schools & number of entries.

What difference do these awards make the lives of the management students?

Our objective is to encourage B School students to take up rural marketing projects during their summer internship thereby strengthen their awareness about the rural marketing domain. This endeavor of RMAI enables these future marketers to get equipped with enhanced knowledge about the domain and its nuances. Rural Markets, consumer, and ecosystem is changing faster than marketers had imagined. At RMAI we strongly believe that these young minds can bring in fresh thinking in rural marketing. Today’s generation is tech and digital savvy. Unlike past, now they can address various challenges of reach, governance, consumer engagement, and experience by leveraging technology and digital.  

What’s special about this year’s student awards?

This year contest is more competitive and challenging we have made some changes in the format. We have also now an on-site jury panel to assess the presentation skills of the top ten shortlisted contestants. Top three winners will be selected both the basis of project quality and presentation skills. We have also integrated three to four knowledge sessions by senior domain experts, who will share their professional success stories to inspire the student audience at the event.