Ascential Plc formerly known as EMAP, a British B2B media company organizes WARC awards that felicitate marketing companies for their work. Effective Use of Brand Purpose, Effective use of Content Strategy, Effective Innovation and Effective Social Strategy are the four categories from a total of fourteen in which Indian companies are shortlisted.
As reported on best media info, in the category of Effective Use of Brand Purpose, DDB Mudra has three shortlists. Two, for the brand Stayfree of Johnson & Johnson, and for the works titled Take Back Your Time and Project Free Period, respectively. And one for Inorbit Mall of K Raheja, for the work titled Pink Power.
Apart from DDB its Mc Cann WorldGroup that has two shortlists in the same category, for Reckitt Benckiser’s brands Dettol and Harpic, for the works titled making the Invisible Visible and India’s Newest Matchmaker, respectively.
Mindshare has been shortlisted in the same category for its works, HUL’s brand Lifebuoy and its work titled The Adaptive Data Lighthouse. This category is judged by a panel of 15, chaired by Fernando Machado, Global CMO, and Burger King.