Expo Group releases white paper says how most event exhibitors feel invisible and steps to mitigate them

10-Jun-2019

The expo group releases new white paper that most exhibitors feel invisible and think that show organizers aren’t doing enough to help them. The white paper also suggests what event organisers can do to pop-out exhibitors to get ROI.

This white paper dives into four current issues that exhibitors face and offers some solutions to show organizers. According to their survey they say that most exhibitors feel invisible and think that show organizers aren’t doing enough to help them.

To this they have suggested few improvements –

1. To give attendees interactive experience, event organisers should provide enough facility to integrate digital tools for better product presentations and achieve their goals
2. Secondly, the tradeshow organisers should turn their show into a business incubation center, it means  event organisers should rethink on their strategy to connect smaller exhibiting companies to potential partners
3.  Event exhibitors expect show organizers to adopt innovations and help them deepen their engagement with attendees. For instance, demonstration theaters, attendee engagement activities, and organizing a show floor into content-related pavilions
4.  Provide advance technology to target digital citizen like an event app that has an appointment-setting feature and offers recommendations to attendees about which exhibitors would be most helpful to them.

For more information, visit

https://www.financialexpress.com/economy/with-bubbling-ai-and-it-start-ups-india-gets-invited-as-a-guest-country-to-embdata-event-in-colombia/1598027/

https://associationsnow.com/2019/06/make-exhibitors-feel-visible/

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