Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 24 against week 23. The report divides the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Chrome Optimal+ Study shows that Tooth Paste Brand Colgate leads the Most Aired Ads category in Week 24. Santoor is on 2nd position followed by online Shopping brand Amazon in 3rd place. Flipkart which was at 3rd spot in week 23 has been dropped to 4thplace followed by Trivago in 5th place. Sanitary Brands Lizol and Harpic which were featured in week 23 dropped out of the list in week 24.
Looking into the Most-Watched Ads Category, Campaign by Association of mutual funds of India is on the leadership position followed by fresh player Apple iPhone XR in the runner up position. Dabur red Paste and Tide Plus Extra Plus manages to be positioned at 3rd and 4th places followed by Tech Giant Google in 5thplace. Online shopping Brand, Amazon and Detergent Brand Ariel, fails to feature in Most Watched Ads list for week 24.
The Most Liked Ads category is seen dominated by new players in Week 24. Detergent Brand Tide Plus emerges as a leader followed by Google and Sanitary Brand Savlon in 2nd and 3rd places respectively. Google Pay manages to secure 4th place followed by Toyota Glanza in 5th spot. Previous Week players namely Dabur, Ariel, Swiggy, Bingo and Apollo are swept out of the list by fresh players in this week.