Here are the Most Aired, Most Watched and Most Liked Ads of the Week 24.

01-Jul-2019

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 24 against week 23. The report divides the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Most Aired:

Chrome Optimal+ Study shows that Tooth Paste Brand Colgate leads the Most Aired Ads category in Week 24. Santoor is on 2^nd position followed by online Shopping brand Amazon in 3^rd place.  Flipkart which was at 3^rd spot in week 23 has been dropped to 4^thplace followed by Trivago in 5^th place. Sanitary Brands Lizol and Harpic which were featured in week 23 dropped out of the list in week 24.

Most Watched:

Looking into the Most-Watched Ads Category, Campaign by Association of mutual funds of India is on the leadership position followed by fresh player Apple iPhone XR in the runner up position. Dabur red Paste and Tide Plus Extra Plus manages to be positioned at 3^rd and 4^th places followed by Tech Giant Google in 5^thplace. Online shopping Brand, Amazon and Detergent Brand Ariel, fails to feature in Most Watched Ads list for week 24.

Most Liked:

The Most Liked Ads category is seen dominated by new players in Week 24. Detergent Brand Tide Plus emerges as a leader followed by Google and Sanitary Brand Savlon in 2^nd and 3^rd places respectively. Google Pay manages to secure 4^th place followed by Toyota Glanza in 5^th spot. Previous Week players namely Dabur, Ariel, Swiggy, Bingo and Apollo are swept out of the list by fresh players in this week.

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