Event apps being at a frontier of event exhibition and tradeshows for attendee’s engagement, it’s imperative to check the effectiveness of it. This came obvious when new research study by Eventsforce mentioned that engaging attendees is the top reason 81% of organizations are using event apps, but the question is whether they really satisfy exhibitor’s purpose. The analytics suggests the event apps are not as lucrative as they envisaged, and major setbacks observed in using event mobile apps were difficulties in measuring ROI, low adoption rates and the complexity of launching apps. Eventsforce said “that only 20% are enjoying adoption rates of 75% or more. It also shows that a large majority are still finding the management of apps an issue.”
One more survey body ‘ROI of Event Apps’ found that 57% of organizers surveyed are using event apps, with the majority (45%) focusing on larger events that gather more than 300 attendees. When investigating the reasons for not using apps, 35% stated that apps were too expensive; while others were discouraged by the time and effort it takes to launch one. Other barriers include lack of management buy-in (26%) and difficulties in justifying the value apps bring to their organizations (16%). The parameters like adoption rates, feedback from surveys and in-app engagement stats (ex. page views and poll stats) were the top performance metrics used by most organizations to find app usefulness. Event data transfers between apps and event management systems are a problem for more than 1 in 3 organizations.
For more information, visit https://exhibitionnews.uk/event-apps-are-struggling-to-measure-roi-says-new-research/