Meet Charulata Patel: 87 year old Cricket Fan, roped in as a Brand Ambassador of Pepsi.

09-Jul-2019

Apart from Rohit Sharma’s 5^th century in World Cup 2019, another moment that grabbed the attention of the whole nation in the India VS Bangladesh World Cup 2019 match was the presence of an 87 year old cricket fan. Charulata Patel went to Edgaboston to cheer the Indian cricket team with the Indian flag painted on her cheeks and cheered the team with a trumpet. Along with gaining attention from millions of people, she also managed to grab the attention of the Brand PepsiCO.

Witnessing her unduly love and passion for cricket, PepsiCO has declared Charulata Patel as the ‘New Face’ of its latest Swag campaign for the ICC world cup 2019 trending with the hashtag HarGhoontMeSwagHai. The campaign will pay tribute to the undying spirit of the Indian cricket fan. Talking about this, a PepsiCo spokesperson said "Pepsi is honored to bring the story of the unassailable swag of Charulata Patel". "Her passion for the game shows the world that age is no bar when it comes to living life in the moment."

Charulata’s enthusiasm and spirit was appreciated by the Indian Cricket Team Captain ‘Virat Kohli’ along with ‘Rohit Sharma’, who came to meet her after the match. The cricketers also took it to their social media accounts to appreciate the same. With this new swag star, Pepsi’s campaign may get a new high.

To see what the cricketers posted about Charulata Patel, follow the links given below:

https://www.instagram.com/p/BzdpjgMBFmf/?igshid=1l9sirdq10cm5

https://www.instagram.com/p/BzbIwYfgaCd/?igshid=vn9x7xby7k63

Popular Reads:

Reno India 10x Tour: New campaign of OPPO to capture the beauty of Indian heritage

Google lens partner Wescover to extract & feed the work of local artists