A new trend- Age Filter has taken the world by storm. Powered by FaceApp, this filter allows people to see how they will look in their old age. The app has become populous. Many Indian celebrities, including several movie stars and lifestyle bloggers, are taking up the #FaceAppChallenge. While everyone was busy creating their future look, Lakme saw this as a perfect chance to promote the Lakme Absolute Youth Infinity Skin Range.
Lakme Absolute Youth Infinity Skin Range is endowed with anti-ageing properties that enable your skin to look younger after every use. Lakme has used some quirky posts on defying age and the hashtag #FaceAppChallenged to engage with the audience by driving the social media traffic in its favour. The post reads “Who said getting old is inevitable as Lakme has you covered”.
Social media influencers found the content by Lakme hilarious and made it viral among their followers, taking it to success. To take this campaign a step ahead, Lakme shipped a box full of Youth Infinity products to chosen social media influencers, with a personalized note reminding them of how the challenge of growing old is virtually funny, but not in real life. However, there’s nothing to worry as Lakme has your back!
Lakme also turned the hashtag #FaceAppChallenged into a promo code to provide merits to the greater consumer base from this campaign.