Tiger Global backed tea café chain Chaayos- Experiments with chai assigned its paid media duties to iProspect India. As per the mandate, the agency will work on the account from its Delhi office. The main objective is to drive more impressions for Chaayos across its stores in India. The account was won post an exclusive pitch.
On winning the mandate, Rubeena Singh, CEO, iProspect India said, "We are pleased to partner Chaayos. They have a unique proposition and we are excited to drive their business goals through digital media. I am happy that our consumer-centric approach and proprietary tech solutions led Chaayos to choose iProspect as their agency."
Raghav Verma, Co-founder, Chaayos commented, "At Chaayos, we were looking to work with an agency that has done exciting work in the online-to-offline space. We have chosen iProspect as our digital partner as they bring in this expertise along with a strong rigor around ROI metrics. We look forward to carrying out disruptive digital campaigns in months to come."
iProspect India is a leading, award-winning digital marketing agency from the house of Dentsu Aegis. Earlier this year,iProspect India bagged digital duties for OLX and paid media digital duties for PayPal.