To celebrate its 5 years-journey in India, Xiaomi launched its brand film #NoMiWithoutYou. The 4 min 30 seconds long video has been conceptualized and created by Xiaomi's brand marketing team and a boutique creative agency, Humour Me. The video marks the 5 years journey of Xiaomi India with multiple illusions in each frame. The video also features MI fans in various shots. The video showcase milestones of the Xiaomi India starting from Xiaomi’s launch in India till it became the number one Smart TV brand in India since Q2 2018, as per IDC. The film also combines the 'Kiska Baja' campaign at the end of the film.
In a press release issued by the brand, Anuj Sharma, chief marketing officer, Xiaomi India, was quoted as saying, "We wanted to create an impactful film complementing our India chapter. The insight came from playing with all milestones visually and yet retaining a common theme across. We used various visual illusions throughout the film, such as the Ames effect in the smartphone market share segment. The entire film has been shot in one set, over a few days with the help of a hardworking team and several Mi fans."