Netflix’s first Hindi unique web arrangement, 'Sacred Games' surfaced online with its second season in August and has changed the face of digital platforms in India with its immense success and popularity. Keeping this in mind Bombay shaving company has launched limited-edition Sacred Games grooming kit
The limited-edition which is titled #SacredKits has 4 varieties- 'Sacred Shaves, which offers a 3-step shaving regimen, 'Sacred Skin Spa'- skin detoxifying charcoal starter kit, and 'Sacred Beard'- 'complete care for facial hair' and 'Day-to-day care for facial hair'.The company has collaborated with Bollywood actor Nawazuddin Siddiqui to launch the product range. To know what Nawazuddin has to say about these kits, visit the link below:
Along with the product, the kits include a set of 3 Coasters and Fridge Magnet with quirky lines from sacred games written over it. This launch is the country's first web series merchandise launch. The limited-edition shaving and grooming kits are available online on the brand's website and e-commerce platform Flipkart at four price points starting from ₹706.
Bombay Shaving Company's founder Shantanu Deshpande told"We are continuously working towards promoting the male grooming category by leveraging pop culture. The partnership with Nawazuddin Siddiqui for his character in Sacred Games seems like just the right fit for us to tap into the pop culture. In India, we need to create awareness about male grooming as there's an increasing interest in this category owing to the expansion of social media platforms, matrimonial and dating apps. Indian men want to look good but they are not aware of the options they have in the market. We will be partnering with many such popular properties for creating awareness around grooming in the future as well."
Last month the company has launched Raksha Bandhan shaving kits which included a Rakhi and Teeka along with the products.