Havas Group has acquired a majority stake in digital agency Langoor for an undisclosed amount. With the deal in place, Langoor has now been rebranded as Langoor Havas and will be managed by its co-founder Venugopal Ganganna, the chief digital officer of the new entity and will report to the group chief executive officer of Havas Group India.
Rana Barua, the group chief executive officer of Havas Group India said, "The Langoor acquisition demonstrates Havas Group’s commitment to expanding its scale and expertise in India with a focus on exponential growth, new business momentum, and building and leading future-ready teams. The acquisition will reinforce our integrated offering and digital expertise in India and complement our existing capabilities.”
Langoor Havas will have three focus areas—health, business and vernacular. It will expand these services to markets outside of India in the coming months, Barua added.
Yannick Bolloré, chairman and CEO of Havas Group commented, “Digital business is booming in India and bringing Langoor on board is an important new step to further strengthening our digital skills locally."
This year, Havas Group also acquired user experience design agency Think Design in India, to triple its presence and operations in the region. Bolloré said the combined expertise of Think Design and Langoor will boost Havas’ digital offering in India, the world’s fastest-growing advertisement market.
In a joint statement, Punjabi and Ganganna said, “We pride ourselves in having created an agency focused on digital brand thinking – which is the future The integration with Havas Group will add scale to the depth of our services and help us to grow even further.”
This year, Havas PR North America, Havas PR in Manchester and Red Agency in APAC all were rebranded as Red Havas. Langoor, on the other hand, won the digital creative mandate for Boheco Life and was responsible for creating an affinity for the agency on the digital medium. The campaign, titled #ShesAlwaysWithYou, for Epson was created and conceptualized by Lagoon. The film recognizes the unstoppable spirit of every mother that comes to the fore, particularly when her child faces trouble.