We live in an era where the meme has taken over our social media feeds. The format is everywhere these days. Keeping this in mind, AD Parody, the meme agency recently started the #SmartChakra trend. The agency created a series of posts with the #SmartChakra hashtag. The trend garnered a large number of audiences enjoying and engaging in it by making their versions of #smartchakra. More than 100 brands contributed to it within a span of 24 hours.
The trend represented a fun way of doing things - the normal and mundane way versus doing it the smart way. This original trend was versatile and had many interpretations, thus making it simple to understand and create and relatable to brands and people. It was not inspired by any new feature of the app either, thus allowing brands to showcase their products and services smartly.
Brands like TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend and global brands like Hotstar USA & Hotstar Canada also participated. Brands from genres like Sports (Chennaiyin FC), Real Estate (Godrej Properties), Lifestyle (Reliance Mall, Forum Koramangala, Kittysu), Finance (Standard Chartered India), and Automobile (Motul India) also joined in the ride.
Speaking on the trend, Arihant Jain from Ad Parody said, “The idea behind creating the page was to change the face of marketing, every day. With great content comes great marketing is what we always believe in. And it's this philosophy that has helped us gain the trust of more than 30+ clients in a span of just 18 months. We go beyond ordinary marketing and offer a combination of moment marketing, 'memevertising' and consistent viral ideas.”.