Many startups have hit big numbers in terms of business and have become a household name for their disruptive ideas and execution. One of the ways Indian startups are adding social value is by increasingly participating in activities for social good. Observing Daan Utsav week, the festival of philanthropy, e-commerce platforms including Flipkart, Ola, Big Basket, CRED, Meesho, and Snapdeal and others are promoting daan and offering help to those in need.
Launched in 2009, #DaanUtsav is celebrated every year from October 2 to October 8. It is a people’s movement for donating and celebrating the act of kindness and giving for social causes such as donating money, time, resources, and skills. Brands are Collaborating with non-profit organizations like GiveIndia to reach and engage with people whose acts of giving will provide for the underprivileged and those in need, and also create a national community of givers. In the process, customers are prompted to contribute to certain causes after using a service, thereby making ‘giving’ a natural extension of their shopping and interaction on the respective platforms. This way, GiveIndia and startups have been able to together reach and impact over 200 million people.
This #DaanUtsav, Flipkart will be running a one-of-a-kind giving initiative, to encourage people to perform acts of kindness by contributing to a cause they believe in. These range from sustainability, women empowerment, equality for the differently-abled, menstrual hygiene, animal welfare, and children empowerment. The partnership with GiveIndia will enable over 160 million Flipkart consumers and lakhs of sellers, and employees, to contribute to any of these six social causes.
BigBasket will run a week-long consumer donations campaign to raise rations for three non-profits in Bangalore. They will also be supporting the #DaanUtsav volunteers to run the “Fists of Joy” campaign that encourages school children to donate a fist of rice to the needy. Bigbasket will match the total amount of rice raised and then donate to support non-profits in need.
Speaking on the partnership, Abhinay Choudhari, Co-founder and Head of New Initiatives at Bigbasket, said, “The startup is committed to bringing about social awareness and contributing to initiatives that have a positive impact on individuals and society at large. Our association with LetsallHelp is a part of this commitment, and we hope to bring about happiness in the lives of those who are underserved.”
CRED will run fundraising campaigns through its successful #credmissions platform across the causes of children’s education, midday meals, tree plantation and medical support for the poor. Meesho is launching its donation category which covers several causes such as child health, education and food, women's empowerment, nature conservation and elderly care in addition to fundraising campaigns for disaster relief support. Snapdeal will be raising funds for education supplies for GiveIndia’s partner non-profits. MakeMyTrip is promoting payroll giving supporting environment conservation with GiveIndia’s partner nonprofit Chintan.
Speaking about the partnership, Atul Satija, CEO, GiveIndia said, “GiveIndia is a pioneer in bridging the gap between donors and trusted nonprofits. #DaanUtsav or the ‘Joy of Giving’ week is a great platform for us to boost our mission of alleviating poverty by enabling the world to give. Through this alliance, we are accelerating towards our aim to simplify giving at scale. Not only are we supporting our partners in their giving journey by connecting them with trusted non-profits but we are also reaching out to their millions of users and contributing towards the building of an everyday philanthropy ecosystem.”