The male grooming master brand from Marico Industries, Set Wet has awarded its digital mandate to Isobar India following a multi-agency pitch. The account will be handled from the agency’s Mumbai office.
Commenting on the win, Shekhar Mhaskar, Chief Growth Officer, Isobar India, said, “It’s a pleasure to have Set Wet as one of our marquee clients. With the creative use of digital, which is at the core of everything we do, we will strive to see this partnership go from strength to strength, and partner Set Wet in its progression from a product brand to a grooming brand.”
Prashant Lodaya, Business Head- West, Isobar India, added, “Set Wet is a great story waiting to be told through digital. At Isobar, we’ve always believed in doing customer-centric work and Set Wet is a unique opportunity for us to demonstrate that principle.”
This year, Dentsu Aegis Network’s digital agency, Isobar saw many successes. The New Zealand-based technology and business consultancy firm, Davanti Consulting, was acquired by Dentsu Aegis Network and formed a part of Isobar Group. Isobar was named a Leader in Gartner 2019 Magic Quadrant for Global Marketing Agencies for the fifth consecutive time. Cisco added Isobar to its roster of agencies, naming it as the digital marketing innovation agency of record. It was also appointed as the digital agency of record for the Egyptian Tourism Promotion Board (ETPB).
The agency conceptualized and created the TVC for Visa’s Tap to Pay campaign for contactless cards. It also created a campaign for Ceat tyres, whose digital duties are also handled by the agency itself, that garnered more than 200% engagement on the page with an average reach of over 1 lakh across a week-long activation. The campaign was aimed to spread awareness on road safety for the Road Safety Week. It also launches Auto Industry's first Blockchain-Powered Campaign for CEAT Tyres. The agency also collaborated with Bobbi Brown to launch its AI-powered mobile campaign for Primer Plus collection that focuses on weather-related skin concerns. With the help of a custom-made machine-learning algorithm, Isobar mapped various combinations of weather and skin conditions to the right primer. The National Geographic India social media campaign that had an innovative digital stunt reiterating the brand’s commitment to inspire people to care about the planet, was also conceptualized and executed by Isobar India. The activity that was part of ‘Planet or Plastic?’ was a massive hit and the message on Plastic Pollution stayed with the audience