A wholly-owned subsidiary of Samsung Electronics Co. Ltd., Harman Kardon has given its integrated communication mandate to Havas Creative India for its recently launched brand Infinity. The agency has been selected to handle both online and offline platforms and won the mandate on the back of a multi-agency pitch. As part of the mandate, the agency will be responsible for creative strategy and execution. The business will be handled by the agency’s Delhi office.
Infinity is an exciting new addition to hugely popular consumer audio brand line up including JBL®, AKG®, Harman Kardon®, Revel® and Mark Levinson® from the house of HARMAN in India. As part of the brand launch, the company unveiled 11 new and exciting audio products including six Infinity headphones, four portable Bluetooth speakers and a multimedia 2.1 Bluetooth system.
Havas Creative India is one of the top integrated marketing communications agency that provides advertising, marketing, and corporate communications services. This year, the agency has been given the Integrated communications mandate for auto brand Citroën as well as the creative mandate of Premium entertainment service Lionsgate. The agency also launched Lionsgate's first campaign for India.
Manas Lahiri, managing partner – North, Havas Gurgaon said, "with our Havas’ integrated Village model, we will continue to provide clients with seamless and agile business solutions. The category is very competitive and dynamic, but with our "Better Together” strategy which offers integrated outcome-oriented strategy and results, we would be able to drive revenue growth and brand preference in India."