Blue Vector, Gurugram-based Communication Agency has acquired ContentNinja, as a part of its vision to create a robust ecosystem of tactical enterprises that can service clients with across-the-board brand-building solutions.
ContentNinja is an inbound-marketing firm that specializes in deep-tech enterprises in India and the US. The agency will continue operating with its native banner under the leadership of founders Shriya Garg and Mayank Gulati.
Commenting on the acquisition, Piyush Kedia, Founder, and CEO of Blue Vector said, “I have known the ContentNinja team for about four years now and have cultivated a great relationship with them over the years. We have helped each other grow as companies and individuals, and established trust and acknowledgment around how we want to partner. ContentNinja has taken the time to nurture specialized content capabilities that we at Blue Vector noticed, especially since they perfectly complement our crazy-creative DNA.”
Shriya said, “I am extremely delighted to be joining forces with Blue Vector. Culturally, we are perfectly aligned as a young, diverse, and industrious bunch, and I see a lot of cross-pollination of skills and creativity happening between us.”
ContentNinja has built a solid footing in the content industry with its strength in working with emerging technologies like Big Data, AI, 5G, and Blockchain, among others. Its clientele includes ITC Infotech, Aviva Insurance, and Axis Bank in India and tech companies like Paravision and Provana in the US. The company has also created inroads in the BFSI sector and is a Certified HubSpot Partner.
Blue Vector, founded in 2016 by Piyush, offers solutions for social media marketing, branding, identity design, and video and print design, among others. As of 2018, the company had served over 100 clients in the automobile, food and beverage, media, real estate, and travel and hospitality sectors. The agency's clientele includes Chivas, Hines, PVR, Uber and more.