Although one of the continent's smaller nations, the Czech Republic has become one of the major tourist destinations in Europe, receiving over 20 million visitors yearly, which has an increasing number of visitors from India, and the numbers are increasing with every passing year. Keeping this in mind, the Czech Tourist Authority- Czech Tourism India Office recently organized a familiarisation trip for leading MICE Companies to showcase MICE offerings in the Czech Republic. The group constituted agents from companies including Club 7 Holidays, JTB, GOOMO, Harvey India, Travel Clinic, The Wanderers, Kesari, Dnata, Fountain Head and Baywatch.
Czech Tourist Authority with its partners curated an itinerary which showcased some of the member hotels, multifunctional centers, and venues suitable for various events. The itinerary also included a few of the incentives group activities which the country can offer. The trip started with a B2B workshop in Prague including a visa seminar and a round table consultation with Czech Travel Trade. Apart from Prague, the cities and towns which were explored by the group for MICE activities were Milovice, Kutna Hora, Brno, and Mikulov. The trip also included experiences like the Prague boat experience on the Vltava River, vintage car sightseeing in Prague, tank ride in Milovice, lively and stylish Brno night, a carriage ride in Lednice-Valtice area, and several experiential dinners.
Arzan Khambatta, Head, CzechTourism, India said, “Czech has become a popular destination for leisure in Europe. We have also witnessed MICE travel to Czech is growing at a steady pace with some excellent MICE movements in recent years. Owning to this growth and demand, the Czech Tourist Authority extended its promotional strategy to attract more MICE movements by conducting this maiden MICE specialized Fam Trip. For this trip, we witnessed the participation from the potential MICE agencies from India who are confident about the destination to become a sought-after MICE destination for Indian corporate.”
The group of Travel Agents showed their admiration for the new facilities and premises and they praised the high number of new possibilities that the conference centers have brought about to host meetings and other events.