Joyalukkas, an ISO certified Indian jewelry group based in Thrissur, Kerala, and Chennai, has awarded its Marketing Automation services to Mirum India. The agency will work as a strategic digital and implementation partner for the entire Salesforce Marketing Cloud stack. It will also be responsible for setting up Email Studio, Mobile Studio, Social Studio and Advertising Studio for the jewelry brand. The Marketing cloud along with the other external system such as Joyallukas’s e-commerce portal; point-of-sale solution; and its loyalty program will also be looked after by Mirum.
Joyalukkas focuses on using contextual and personalized communication for engaging with its consumer base. It uses email, SMS, social channels, mobile, etc across all digital channels.
Mihir Karkare, EVP – Mirum India, says, “We are thrilled to work with one of the biggest jewelry brands in India. Marketing Automation is the future of digital marketing and every consumer-centric brand will need to have a marketing automation platform shortly. As a Salesforce Gold Consulting Partner, with 8+ years of experience and having done close to 80+ implementations of the marketing cloud stack, we are confident of delivering the best-in-class solution for Joyalukkas”'
This year, Mirum India, the leading digital solutions agency, has won the ASSOCHAM Emerging Digital Technology Award 2019 for innovative use of Digital Marketing Automation. It also bagged the marketing automation services of prestige developers, the digital mandate for DuPont's Corian Design, the social media Agency on Record for Ford India. It collaborated with Franklin Templeton India to launch the second edition of 'The Marathon of Life' campaign. It also created a four-film campaign for Bertolli olive oil to be shown exclusively on Facebook platforms. The agency was also behind the PepsiMoji – Changing the way we communicate campaign. The campaign featured more than 600 proprietary PepsiMoji designs on bottles and cans. WBlood Banking - World’s first savings bank account for blood was also created by Mirum India. The agency created a blood banking eco-system on the lines of Saving Accounts at financial banks which resulted in 152,000+ Blood Banking Accounts and 132,000+ Blood Units Donated.