The wellness and beauty brand, VLCC has awarded its social media and SEO duties to Imarti Media has been awarded the for wellness and beauty brand.
The mandate for VLCC’s India Wellness Services business was won following a multi-agency pitch, to create strong brand engagement via brand advocacy and engaging content ideas, highlighting the key offerings of the brand. Imarti Media has been assigned to devise and execute the social media strategy across all social handles, with design, content and creative support. It will also be focusing on increasing organic website traffic through advanced SEO and content strategy.
Tanya Pandey, Head Marketing, VLCC India Wellness Services business, said, “VLCC is today widely recognized for its comprehensive portfolio of beauty and wellness products and services. Beyond this, it also enjoys a high level of consumer trust. With the evolution of digital space, it is important that our content strategy and our approach to engaging with the customer evolves too. To cultivate this plan, we have awarded Imarti Media with the responsibility of our online brand engagement and visibility. The team is young and their approach fresh. We believe, with their significant experience in creative and content, we will be able to further strengthen our brand visibility.”
Sameer Agarwal, Founder, and CEO, Imarti Media, said, “Imarti is a fusion of art and science. We know the art of engaging the consumer and the science of keeping them engaged. We’re evangelizing the immersive marketing spectrum and backing it with handpicked teams for content, creative and performance marketing. Winning the VLCC and Kent mandate, within a year of our inception, is a validation of our approach. We are sure that the market will hear a lot more about us in days to come.”
One of the leading digital marketing agencies, Imarti media has been accredited by Google as a Google Partner. Its clientele includes names like GS1 India, Hindustan Zinc, ALSTOM and many more. This year it added Kent RO Systems to its list by winning its digital and social media. The award-winning case studies by the agency includes Nokia Antakshri, Nokia Trendify, Nescafe Morning Moodies.