To wrap the year 2019, Google India today released its annual YouTube ads leaderboard for India. The list is based on the ads that receive the maximum views, shares, and love from audiences across the country
Commenting on YouTube as an advertising platform, Satya Raghavan, Director - YouTube Partnerships, India said, “YouTube is now playing a central role in helping consumers arrive at their final purchase decisions. We have worked hard to bring the power of Google and YouTube together to help unlock the magic of intent and YouTube today is a full-funnel solution, with tools like TrueView for Action optimized for the brand as well as performance objectives like leads and referrals.”
Let’s take a look at the most-watched ads on YouTube this year:
Kia Motors India
This year, the company launched its first brand campaign for India and received maximum views to secure a position in this list. .The campaign ‘Magical Inspirations, Stunning Designs’, was created to introduce the brand in the country and further strengthen its connection in the market.
The company launched a film ‘Caring For The Impossible’ that was liked by a huge number of audience. The film Created by Cheil is around its Good Vibes app. The film portrays the story of a young deafblind girl who uses the app to reach out to her family.
Conceptualized by Wunderman Thompson, the Har Ghoont Mein Swag campaign celebrates the spirit of the new generation. The company roped in Bollywood actors Tiger Shroff, Disha Patani, and rapper Badshah.
Xiaomi’s first non-smartphone, TV-focused campaign, Say it, See It has been executed by MWG-TAG, Bengaluru.The campaign stars Sarabhai Vs Sarabhai’s famed on-screen couple Sahil (Sumeet Raghavan) and Monisha. It aims to educate customers and build greater awareness about Mi LED TVs
Oppo F11 Pro
Google's update about switching the Google Assistant to the Hindi language was conceptualized into the campaign, Pooche koi bhi sawaal Hindi mein. The company released a range of campaigns under #GoogleAssistantHindiMei.
The ad by Birla group Big In Your Life focuses on the company's motto as well as aim
The OnePlus 7T Pro's ad that features Robert Downey Junior (Jr) became popular not only in India but also in China. The ad 90 Hz Smooth Move shows Downey dancing to the tunes of the OnePlus 7T Pro.