The MRSI Golden Key Awards were held in Mumbai a few days back and industry veteran Dorab Sopariwala was presented with the prestigious lifetime achievement awards at the same evening.
Karvy Insights and Hindustan Unilever Limited led the evening by winning four and three awards respectively at this grand inaugural edition of the awards. The awards were held by the Market Research Society of India (MRSI) to celebrate and acknowledge excellence in research and insights across Indian markets.
Karvy Insights won for Best Data Collection, Best Development Research, Best Research and Insights Startup and a fourth one along with Amazon for Best Impact on Business Growth. Hindustan Unilever Limited won awards for the following categories-Best New Product Development, Best Client Insight Team and Best Impact on Communications Development.
Along with these two Metrixlab also won two awards – Best Client Servicing Team and Best Researcher Under 30 bagged by Sumeet Bhambhwani from the same company. Also the other awards went to Ipsos-Abbott got awarded for Best Shopper Understanding, Absolutdata won for Best Methodology Innovation, Datamatics Global Services bagged an award for Best Business Impact through Analytics and Dr Lalit Kanodia Technology Award was claimed by Crownit.