First Economy, a digital marketing and media buying agency won the digital media mandate of Jockey and Speedo. The mandate tasks the agency with invigorating their current digital journey through precision targeting on their digital portals, respectively.
Jeffrey Crasto, Joint CEO and Partner, First Economy, said, “We are excited to be partnering with Jockey and Speedo from Page Industries. We are looking forward to leveraging our expertise in digital branding, understanding the Indian consumer and our ability to craft media interventions across personas and platforms. With our team of creative and young minds, we look forward to growing their e-commerce business on a large scale. This is a huge milestone for us, and we are confident that this partnership will only expound positive businesses for the future.”
Jockey, the innerwear brand, has a presence of about 25 years in India and Speedo is a popular swimwear brand.
First Economy provides exceptional services based on creative and strategic thinking with a performance-driven approach. From its HQ in Mumbai and presence in Bangalore, Hyderabad, and Udaipur, they have been providing holistic ROI-driven solutions in technology, media buying, social media, design, and branding for the last five years.