Hire this ROBOT as your new copywriter

02-Dec-2017

How comforting it is if robot writes advertising copy for you? The AI-based tool QUILL is a smart tool to grasp the user’s intent, pick out what’s interesting and develop an understanding of the story to be told. Compared to other tools, this tool has a better narrative script like humans.

Till date it has collected information on over a billion branded products, plucking details from internet sources such as retail and brand websites and feeds. However, these tools are in their nascent stage and gradually with technology advancement, it can help event organizers in drafting advertisement copies in few minutes. The advantage is also for creative directors and copywriters, in the sense that they will have more time and can focus on other things like strategy and planning.