The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have once again come together to launch an important communication programme that will address the issue of violence against women in society.
The special campaign will be a part of the upcoming edition of advertising and marketing festival Goafest 2020. It will inspire the best advertiser and creators to design high-impact behaviour change campaigns to aid the fight against violence towards women. The winning campaign will be crowned with the newly instituted special award “The Red Abby” that celebrates the woman and her spirit.
Ashish Bhasin, President, AAAI, said, “Violence against women is an issue that has been a significant area of concern. It is critical that we as an industry that is responsible and renowned for driving awareness and building perceptions, use our collective capabilities for the betterment of society. We hope that this initiative will help us put together a high impact campaign that will empower women and help change mindsets.”
Partho Dasgupta, President, The Advertising Club President, added "Addressing the Indian Merchants Chamber, I spoke on this very critical issue and committed the support of the Advertising Club to try and see how communication can be a force for good and help change things for the women in our lives. I strongly believe that it is imperative that everyone from the industry comes together and leverages our circle of influence to bring about positive social change.”
The campaign will be recognised through a special award at the coveted Abby’s 2020. Leveraging the media linkages of The Advertising Club and AAAI, the winning campaign will be amplified across media ensuring reach and impact.
The Advertising Agencies Association of India (AAAI) is the official, national organisation of advertising agencies, formed in 1945, to promote their interests. The Advertising Club has over 1400 members drawn from media organisations, marketing companies, advertising agencies and allied professional bodies. Its charter is to help raise the professional standards of the Indian Advertising Industry.