The Knot Worldwide, the largest global wedding planning company, today announced the acquisition of Hitched, a leading digital wedding planning brand in the UK, from Immediate Media Co. Launched in 1997, Hitched has helped over 1 million couples plan their weddings with extensive inspiration and ideas, planning tools and a leading vendor marketplace to connect with top wedding professionals. As part of the acquisition, The Knot Worldwide has also acquired the digital assets of You & Your Wedding, a UK-based wedding inspiration brand with 35 years of heritage.
There are approximately 300,000 weddings in the UK each year with couples spending approximately £32,000* on average. This acquisition will enable Hitched to combine its rich history of serving the UK market with The Knot Worldwide’s more than 20+ years of wedding expertise and best-in-class digital planning experience, apps and tools, making it easier for couples to discover and connect with the right local wedding professionals.
“We’re excited to welcome the Hitched brand and its impressive talent to The Knot Worldwide,” said Tim Chi, Chief Executive Officer, The Knot Worldwide. “As the go-to and trusted resource for couples planning their weddings in the UK, and with a team that embodies our core values and culture, we couldn’t think of a better addition to our family.”
Immediate Media CEO, Tom Bureau, said: “I’d like to thank the Hitched team for their commitment, skill and achievements in establishing the brand as one of the UK’s leading wedding platforms. Immediate has enjoyed a highly successful period of ownership of Hitched, and we are happy that The Knot Worldwide plans to continue to accelerate the growth and success this brand has achieved.