Gozoop, a digital-first integrated marketing company, has won the digital mandate for Tata Steel Limited and will be in charge of developing effective digital engagement strategies for Tata Steel Limited, with key responsibilities focused on social media management, development of creative assets and search engine optimisation. Additionally, Gozoop will look after website development, including website performance and security.
Commenting on the win, Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop, said, “Strategically this is one of the most exciting collaborations for us, because the brand’s legacy is so well-known that it will push us to build a body of work that is creatively unexplored and digitally disruptive. We look forward to working with the Tata Steel team and further crafting the brand together."
Tata Steel group is a leading global steel company with an annual crude steel capacity of 33 million tonnes per annum. It is one of the world's most geographically-diversified steel producers, with operations and commercial presence across the world. The group (excluding SEA operations) recorded a consolidated turnover of US $22.67 billion in the financial year ending March 31, 2019.