After years of obsessing over 'fair' skin, it looks like India is finally ready to forgo the stereotypes and take a step in the positive direction.
The draft amendment proposes a stringent punishment of a jail term of up to five years and a fine of up to Rs 50 lakh for advertisements for magic remedies and drugs for fair skin, enhancing sexual performance, stammering, infertility in women, premature ageing and greying, increasing brain capacity among others.
The draft bill also proposes an expansion of the definition of an advertisement. It says, “any audio or visual publicity, representation, endorsement or pronouncement made by means of light, sound, smoke, gas, print, electronic media, internet or website and includes any notice, circular, label, wrapper, invoice, banner, poster or such other documents.
As per the amendment, for the first conviction, the proposed punishment is imprisonment of up to two years and fine up to Rs 10 lakh. For a subsequent conviction, the imprisonment may extend to five years with a fine of up to Rs 50 lakh.