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Rising up by Indian professional in global market continues.



PHD Media Indonesia has appointed Surya Soni as its new Managing Director. Soni brings over 22 years of media and advertising experience to his new role, besides this Soni brings in invaluable knowledge of the telecom sector, having worked for the likes of Vodafone and Idea Cellular within India’s competitive mobile market before landing in Indonesia. Before PHD, he previously worked with Mindshare, Zenith Optimedia, Mediacom Indonesia and NAVA+ in India and Indonesia.


During his last stint with NAVA+ ,an integrated marketing company, he led the vertical of Insights, Media and Digital marketing. Before that he managed the AOR fo the clients like P&G and BAT at Mediacom[GroupM, Indonesia].


In his conversation with Eventaa News, Soni said that PHD’s innovative approach to comms planning, as well as the Group’s impressive Omni platform allows the agency to come up with truly out-of-the-box media thinking for its clients. “The agency’s product and talent have already earned a strong name in the Indonesian market, and I’m excited to be part of their continued success story,” he added.


During his stint at various agencies, he has been a great networking and relationship builder and source of inspiration for his poeple within the agencies. His 8 years of experience in Indonesia has provided him with strong knowledge of the local market dynamics and culture. With his joining PHD, the company is looking forward to offer best of the skill set and mature leadership to their clients specially after new pitches like Paragon Technology & Innovation, a leading Cosmetic brands co in Indoneisa.


Having earned the reputation of a seasoned marketing professional in India with highest ethics and best practices Soni has climbed the growth ladder in Indonesia over the years. His knowledge, experience and leadership qualities are bound to be an asset for PHD by appointing him as MD.

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