Rural Marketing Association of India (RMAI) taking Flame Awards Asia 2020 virtual

16-Sep-2020

Rural Marketing Association of India (RMAI) taking Flame Awards Asia 2020 virtual

Rural Marketing Association of India (RMAI), the industry body of rural marketers, is organising their flagship event FLAME AWARDS ASIA 2020, which isin its 11th year now. The event will be held virtually this year, given the current situation of the pandemic. This will be held on Friday, 16th October 2020.

EY (Ernst & Young) is the Official tabulation partner.

Instituted in the year 2006, Flame Award acknowledges the best of the rural marketing projects,
Initiatives and practices in South-Asian region. Flame Awards Asia is today positioned as most coveted and exclusive award in rural marketing. The event witnesses over 200 entries from across the sectors fiercely contesting in these awards from India and overseas.

The entries will be judged by an experienced jury comprising of business leaders, brand custodians, marketers, media/advertising professionals, and domain experts in rural marketing. Mr. S Sivakumar, Group Head – Agri. & IT Businesses, ITC Limited will be the Jury chair.

For the first time, RMAI has introduced three special categories:

1. Work of the Decade: A campaign which is being run for 10 or more years.
2. Innovative Activity in Pandemic: An activity that has been executed keeping in mind the
   pandemic situation.
3. Academic Institution recognised for its efforts in creating ‘Future Leaders for Rural’

Mr. Biswabaran Chakrabarti, President, RMAI, said, “The current  situation    has taught us how to keep continuity in this new normal. Flame Award Asia, goes onto a virtual platform on its 11th edition. No compromise on the vigour of its evaluation process, no compromise on our quality checks, it is only re-imagined and re-invented. I am extremely happy to share that there is no short  of enthusiasm from the participating organisations and our jury team is eagerly   waiting to analyse each and every entry in minute details. My best wishes to all   the participants”.

 “In today’s new normal, everyone has figured new ways of doing things. So has RMAI. The  2020  edition of Flame Awards come to you in a new hybrid format, in an attempt to deliver the same exhilarating experience in celebrating excellence in rural marketing. In fact, the virtual component is enabling the jury to collaborate across cities without any limitations. As a result, this year’s   awards  will be bigger and better than ever”, said jury chair Mr. S Sivakumar,   Group  Head – Agri. & IT Businesses, ITC Limited.

To know more about previous edition of Flame Awards and past jury, please visit:
http://bit.ly/2vMcN2s