22-Mar-2018
Recently, a 30-foot-long branded Airstream trailer spotted outside CES 2018 demonstrating Amazon Alexa and Intel products. The trailer represented logos of different partners and products that integrate with Alexa, like Sonos, HP, Lenovo, HTC, Ford, Logitech, and ecobee. The exhibitors invite 5 to 10 guests into the trailer at a time to experience the demos. This road-show was a win-win situation for the exhibitor. They can share the total expenditure with partners and at the same time can take their product to various places. This trailer could be the beginning of a new trend for event exhibition and brand promotion. With Elon Musk‘s Tesla Car orbiting in space, the limit of brand promotion has become endless.
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