For nearly a century, the billboard is the prime source of advertisement for small and large companies. As one of the world’s largest 3D billboard recorded by Guinness World Records, Coca-Cola became the clear winner at SXSW in the responsive design category. In a world of, 3D and mixed reality - Coca-Cola took this opportunity to refresh its existing presence. It has created an immersive experience with motion technology features over 1700 independent, computerized LED modules that seamlessly extend and retract to bring dimension, texture, and movement to static, video, and 3D content. The billboard design is first of its kind on 6 story height building.
Coca-Cola is a part of Times Square (U.S.A) for ages and has the longest-running billboards campaign.
Read More: http://www.adsonthemoon.com/cocacola