Home News & Update English A brilliant experiential marketing idea by ZARA

News & Update

A brilliant experiential marketing idea by ZARA


Zara - a known fashion brand and a major clothing retailer brought everybody’s attention with their distinct marketing and selling idea. The Spanish brand has rolled out an AR experience through its app called ‘Shop the Look’. The app allows shoppers to see models come to life right before their very eyes on the screen. Not just they see but can also order the same clothing line with just one click.  The app will also let customers hover over a package that was ordered online and see visuals of what’s inside. This branding idea was activated across 120 of its global flagship stores as part of a two-week initiative.  

Editor’s Note:
Share your press releases, upcoming events and event industry related news on editorial@eventaa.com to publish it on eventaa.com.

Write Comment

Comment via Facebook   Comment via Google+

Be the first to Write Comment
Note: Your comment will be posted on www.eventaa.com website, subject to conditions:
  • eventaa reserves the right to refuse and remove any comment.
  • eventaa will not be held responsible or accept any liability of comments posted for any business.

Share Via




Connect with us