A brilliant experiential marketing idea by ZARA

09-May-2018

Zara - a known fashion brand and a major clothing retailer brought everybody’s attention with their distinct marketing and selling idea. The Spanish brand has rolled out an AR experience through its app called ‘Shop the Look’. The app allows shoppers to see models come to life right before their very eyes on the screen. Not just they see but can also order the same clothing line with just one click.  The app will also let customers hover over a package that was ordered online and see visuals of what’s inside. This branding idea was activated across 120 of its global flagship stores as part of a two-week initiative.