Coachella festival is a perfect marketing spot for most brands as well as product activation. The brand can insert themselves into the attendees' experience (using booths and participation marketing) to win and retain customers. This year once again Coachella brought some famous brand like Google, HP, American Express, on the show to leave a lasting impression on the attendees. The Coachella wristband will grant American card members with exclusive benefits such as access to the Card Member Club, access to exclusive Uber Priority Lane, a free ride on the Ferris wheel and free embroidery. Google is marketing their voice assistant service at Coachella for fans by saying “Hey Google, talk to Coachella”. The attendees can access playlists for artists at the festival and discover new musicians in attendance, access and create a festival schedule and ask common questions such as performance times and travel info. HP has created a dome name “The Antartic” that takes attendees into a world of digital artistry where they show latest music and light show projected in 360-degrees.
For more information, visit