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A mystical marketing campaign by SNCF drives people into entertainment world


Paris connects cities with a colorful door as a part of Railway company SNCF experiential marketing campaign to entertain passerby especially tourist.  These Brightly colored doors were placed in public spaces around Milan, Stuttgart, Geneva, Barcelona, and Brussels enabling passersby’s to experience other places with the turn of a knob.  As soon as pedestrians open the door they see this virtual screen where various artist will perform their acts and engage pedestrians into their performance. The pedestrian could expect to involve in mime artist, have their portraits drawn, dance with a hip-hop crew, share a romantic boat ride, and join German bike gang.  The excellent experiential marketing idea for engaging passerby and tourist was just perfect to convey message “Europe is just next door.”


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