E-Commerce giant Amazon is quite famous for its unique promotional campaigns. Once again Amazon was successful in becoming the talk of the town by delivered a 40-foot long box — the e-commerce retailer's largest delivery ever — with air holes and the "Jurassic World" logo to “The Grove” shopping mall in Los Angeles. A Jeep Wrangler motorcade accompanied the truck making the delivery. The box came as the marketing campaign for the movie “Jurassic Park: Fallen Kingdom”. A shipping label made out to the film’s main characters played by Pratt and Howard is affixed to the box and features a SmileCode that can be scanned using Amazon’s app to opens a landing page with a video and discounted tickets for the film. Besides that, the box also has an Amazon’s voice assistant which give clues about what's inside the box by asking, “Alexa, ask Jurassic World what’s in the box?” Doing so unlocks a multi-part interactive experience featuring dinosaur sounds. The campaign is unique as it brings together several brands — Amazon, Jeep and Universal Pictures together.
Let's see what is inside the Amazon’s mystery box.