Global Selfie: A Digital customer engagement campaign by Absolut Vodka

08-Jun-2018

To market its limited-edition bottle, “Absolut World” the company launched a ‘Global Selfie’ campaign. The campaign is based on a Global Selfie web app, which was developed to unite travellers across the globe in a pixelated mosaic of faces.  The mosaic featuring over 6,000 faces of other people who have also used the app. creates your image. When the selfie-image is zoomed the faces of other users can be seen.  Users can then explore the faces in their Global Selfie to see where they’re from and which hotspots they’ve recommended.  All Global Selfie images are moderated within five minutes and your pixelated selfie is produced under 10 seconds. The campaign connects people around the globe as well as enhances the travel experience of tourist.