There’s no doubt that social media has changed the way businesses interact with customers and the public at large. It has become the significant tool for marketing, public relations, and customer service. However, understanding how to use it to its full potential is something many us and also organizations struggle with. Here are some disadvantages of using social media as a promotion tool.
NEGATIVE FEED BACK
In social media, everyone has freedom to post whatever they want to. This means that satisfied customers can leave glowing reviews on your pages, it also means that people who are associated with your product and services and who are unhappy with that can leave angry rants about your business.
POTENTIAL FOR EMBARRASSMENT
It’s easy to get caught up in social media and post whatever comes to mind, which can have huge consequences for any business.
For instance, when DiGiorno Pizza noticed that “#WhyIStayed” was trending on Twitter, and jumped on board with a tweet that read “#WhyIStayed You had pizza.” This doesn’t sound awful until you consider that the hashtag was being used to discuss why victims of domestic violence stay in abusive relationships. For companies having big names, mistakes like this don’t go unnoticed.
If you have a small team or limited resources, it is sometimes difficult to devote the needed resources to social media. In fact, it takes a lot of time and effort to maintain an interactive social media presence.
People have to monitor each social network, post valuable updates and respond to questions and feedback. While some people may view this as a drawback, investing time into social media can help your business create lasting relationships with customers that will keep them coming back for years to come.
Delta misunderstands geography. Shortly after a World Cup match between the United States and Ghana, Delta (one of the world’s largest global airlines) posted images celebrating the teams, with a giraffe and the Statue of Liberty. There was just one problem—Ghana doesn’t have giraffes. Citizens of both Ghana and the United States were quick to address the ignorance of the image, and Delta offered an apology in return.
Just like other forms of marketing, in which marketers maintain control of the messaging, there’s no control on social media. If people love you or your business, this can be great, but it can also be a disaster if they don’t. Renowned platforms like Facebook and Twitter allow anyone and everyone to share their opinion, which makes for interesting conversation, but at the same time, it can also be dangerous for marketers. You never know when negativity will strike your social media from an outside source which ruins the image of entire company.
Leading brands like Lenovo also did a huge mistake recently. Here over the past few weeks, they were hyping up a new phone called the Z5 posting sketches and renders . Well, the Z5's reality doesn't approach what Lenovo teased ahead of its unveiling. The phone just got unveiled in Beijing (China’s massive capital) and yes, that's a notch. The Z5 has a 6.2-inch 19:9 1080p screen with bezels that Lenovo claims are thinner than the Xiaomi Mi 8 and iPhone X, and a notch that is narrower than those two phones. Lenovo claims a screen-to-body ratio of 90 percent.
See for yourself, the promotional render is on the left, the final product is on the right:
What impact has social media truly had on society? Let us know in the comment box below.
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