A leading e-commerce company, Club Factory debuts India Market with a campaign featuring Superstar Ranveer Singh and Miss World Manushi Chhillar.
To connect with the millennials across the country, Club Factory unveiled its India market brand campaign “For the Brand called YOU.”
As everyone knows, Versatile Bollywood superstar Ranveer Singh is known for his fashion and his unique style statement, being the bold and biggest youth icon of India. In his ambassador role, Bollywood star will communicate about Club Factory’s fashion philosophy and introduce unique fashion selections online into Indian audience. While the gorgeous Miss World 2017, Manushi Chhillar has a strong sense of fashion.
Club Factory is ranked amongst the top e-commerce platforms in India. In one and a half years, the company has created more than 70 million worldwide users with 40 million Indian users.
Vincent Lou, founder and CEO of Club Factory said, “There are strong synergies between Club Factory and Ranveer’s inherent sense of style and effortlessly cool persona as well as the ever graceful Manushi Chhillar. Ranveer is a fashion icon and someone who makes head-turning style statements. There is no one better than him to relate to fashion forwardness in India presently. We are positive that our association with both the fashion icons will hit the right chord with our customer and strengthen the brand’s core attributes.”
“India is our most important market and our relationship with the country has grown consistently over the last one year. Establishing our commitment to the Indian market, our new campaign captures insights of today’s generation perfectly well and draws on their quest for trendy fashion at unbeatable factory prices,” added Vincent Lou.
After being appointed as brand ambassador, Ranveer Singh said, “I’m glad to be associated with Club Factory which provides fashion products online for all and truly defines my sense of style. Club Factory is sure to be a hit with the youngsters with its range of apparels on offer online.”
On the same Manushi Chhillar said, “It feels great to be a part of the Club Factory family, and I am delighted to be able to represent a brand that appeals to the youth and personally is synonymous to my fashion style which is a mix of comfort and glamour. Club Factory has the potential to reach every nook and cranny, giving young women easy access to affordable glamour.”
The campaign involving the two youth icons is being unveiled with a powerful 360-degree outreach and engagement plan on diverse media platforms, including English news, infotainment and in the digital arena. Created exclusively for the Indian market, the campaign brings in freshness, dynamism and energy to Club Factory. The TV campaign opens with the stunning on-screen pair deep diving into the Club Factory mobile app as their preferred one-stop shop for their stylish yet fashionable look at an unbeaten factory price.
Watch TVC here:
With a goal to be the Google of products, Club Factory offers a great selection of modern, trendy products ranging from apparels, jewellery, shoes, home décor, handbags, beauty products to appliances. For the faster delivery, Club Factory has partnered with five local top-tier logistics players.
Behind The Scenes: Manushi Chhillar and Ranveer Singh's Club Factory ad shoot