Home News & Update English Large-Format Augmented Reality (AR) Experience by Coca-Cola

News & Update

Large-Format Augmented Reality (AR) Experience by Coca-Cola


The soft drinks brand show the skills of a famous footballer and ask the participant to match their skills with him through AR.  Coca-Cola Switzerland used large-format Augmented Reality (AR) experience at Zürich’s main train station to play alongside Switzerland’s star footballer Xherdan Shaqiri on-screen.  The visuals are unbelievable, and it appear the participant is playing with the star (see the video). At the end of the experience, the user is prompted to take a photo moment with Shaqiri, with the option to enter their details to receive a copy of the photo and a chance to win a FIFA World Cup Official Match Ball.

Check out the video here

Embed Video

What are your thoughts on the large-format augmented reality? Let us know in the comments below.

Editor’s Note:
Share your press releases, upcoming events and event industry related news on editorial@eventaa.com to publish it on eventaa.com.

Write Comment

Comment via Facebook   Comment via Google+

Be the first to Write Comment
Note: Your comment will be posted on www.eventaa.com website, subject to conditions:
  • eventaa reserves the right to refuse and remove any comment.
  • eventaa will not be held responsible or accept any liability of comments posted for any business.

Share Via




Connect with us