The digital agency, Isobar India from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard. V-Guard industries is a major electrical appliances manufacturer in India, with its headquarter in Kochi. V-Guard recently revealed its new identity and vision with a tagline saying, ‘Bring Home A Better Tomorrow’.
As a digital media partner, Isobar India along with AMNET India will manage the account from its Delhi office. AMNET India is the programmatic media buying division of Dentsu Aegis Network. There were multiple agencies who pitched for this account, but Isobar India won the account.
On this occasion, Mr. Nandgopal Nair, Vice-president – Corporate Communication, V-Guard said, “V-Guard is coming off a massive brand transformation exercise, and the company will continue to build and invest in its digital assets. We were looking for a digital media partner who would sprint this journey with us with sharp, insightful digital led media propositions that would help build and differentiate the brand in this domain. In Isobar we found the perfect partner to take forward our digital media mandate.”
Commenting on getting the mandate, Gopa Menon, Executive Vice President, Isobar India said, “V-Guard is a much-respected brand in the electric appliances category and we are honored that they have chosen us to be their digital partner. We hope to work closely with the brand marketing team to strengthen their leadership in the premium segment in the coming years.”
It is pertinent to note here that, Isobar India has also got the mandate for Godrej & Boyce Mfg Co, a Godrej Group Company in September 2018. Its clients include Coca-Cola, adidas, Enterprise, P&G, Philips and Huawei.